The natural-health movement
Eyr Holistic is a brand house built on ancestral wisdom and the most potent ingredients on earth: wild reindeer, organic bees, nordic herbs. Parent to Frøya, Norse, Primal Viking, Arctic Goddess and Goddi.
Eyr is not a company. It is a cultural movement, built to take the global health industry back from Big Pharma, Big Skincare, Big Supplement and Big Food.
One hundred million people. That is the line we have drawn. Lifetime unique customers, transformed by 2035, with the world's most effective natural products and the purest ingredients on earth.
We control every step from raw material to shelf. We source organic and wild where possible, use only natural preservatives (no synthetic fragrances, no compromises), and share batch tests, certificates, and clinical trials with anyone who asks.
Eyr. Old Norse eir, "help, protection, mercy." A healing goddess. We took her name as a promise.
100M
Lifetime unique customers transformed. The line we have drawn.
5 · 2
Five brands. Two owned factories in Bulgaria: one for cosmetics, one for supplements.
No shortcuts.
Highest quality in the world. Full transparency. Applied to every brand, every batch.
img/source/team-tree.jpg (16 : 6 crop reads best)
Each brand serves a person we couldn't reach with one product line. Each carries the antler (the Eyr family mark) on its pack. None of them look or speak alike.
Reframe and embrace natural aging. Giving power back to mature women who were told to fear the years.
For · Mature women → 02
Free acne sufferers from nasty chemicals and lifetimes of accutane side-effects. Plants, not prescriptions.
For · Acne sufferers → 03
Let men unleash their inner Viking. Explosive energy and drive from reindeer-organ rituals their grandfathers would recognise.
For · Men → 04
Ancestral remedies that walk women through maturity, making them feel like their old selves, with nothing borrowed from a pharmacy.
For · Women through maturity → 05 GODDINose-to-tail supplements from wild-roaming reindeer. The original Sami pharmacopoeia, made for the modern body.
New · 2026 →For a century, four industries took an ancient covenant (heal first, do no harm) and turned it into a quarterly report. They sold us cycles of cortisol and creams. They sold us food engineered to never satisfy. They sold us drugs that fixed one thing and broke three.
And every year, more of us got sicker.
Eyr is what happens when a small group of obsessives decide to build the alternative, and refuse to take a single shortcut on the way. Five brands. Two factories. One standard. A hundred million people, transformed, by 2035.
This is not a wellness category. This is a generation switching sides.
Synthetic
preservatives.
Hormone-disrupting parabens, sulphates and fragrances. We use natural preservatives only. Even when it costs ten times more.
Heated-dead
ingredients.
99% of "natural" brands cook their formulas above 70 °C, killing the compounds they paid for. We hold every product below 45 °C.
Pesticide
"organics."
We source wild and organic at the field level. And reject lots that show residue, no matter the contract or the price.
Closed-book
brands.
Every batch, every certificate, every clinical trial, published. Open ledger as standard, not as marketing.
img/source/factory-pv-box.jpg (landscape preferred)
// ingredient to shelf
One standard, written by us, applied to every brand in the house. Because nobody else's was good enough.
Two production sites in Bulgaria (one dedicated to cosmetics, one to supplements), designed and operated by us. No contract manufacturers. No mystery batches. Every step from raw material to packaged unit happens under our roof, under our quality team.
Bulgaria · Cosmetics + Supplements · Owned end-to-end
Every batch, every certificate, every clinical trial, published. Heavy-metal panels, microbiological tests, ICP-MS reports, sourcing maps, set out plainly, not buried. Radical transparency is the working tool of an organisation that has nothing to hide.
Open ledger · Every batch · Every brand
We source wild and certified-organic raw materials at the field level. And reject lots that show pesticide residue, regardless of contract or cost. Natural preservatives only. No hormone-disrupting fragrances. No heat that kills the compounds we paid herders and farmers to preserve. No "natural identical" anything.
Direct partnerships · Sami herders · Norwegian apiarists · Bulgarian growers
// open ledger
Every batch, certificate, and trial, published.
img/source/balm-pour.jpg
img/source/balm-fill.jpg
img/source/factory-pv-box.jpg
The land that grew the medicine. Wild Sami reindeer in the Arctic. Organic apiaries in the boreal forest. Nordic wildflowers and herbs from tundra that hasn't seen a pesticide in a century. Decades-long relationships with the families who steward each of them.
Sápmi · roaming herds
Reindeer organs and antler velvet (the ancestral Sami pharmacopoeia), gathered with herders who have worked the same range for generations.
Tundra · wild flora
Arctic and sub-arctic botanicals. Sourced wild where the soil hasn't seen a pesticide, and certified-organic where it has.
Boreal · single-origin hives
Honey, propolis, royal jelly. From boreal-forest apiaries chosen for pollen quality and forage diversity, never for yield.
07 · The mission
By teaching how to holistically heal the root cause of health problems, and producing the most potent, clean and effective natural products on earth.
These are not posters in a hallway. They are how we hire, how we decide, how we ship, and how we let people go when they cannot meet them.
Every second matters. Every life-changing transformation matters. We move at the speed of someone whose loved one is sick. Because someone's loved one always is.
We make the best products in the world by a landslide. Period. The most potent raw materials, the highest-quality production, the most effective formulas. No shortcuts.
If you see it, it is yours. We do not wait for permission, an assigned lane, or a meeting. We pick it up, name it, and ship the answer.
We are closer to the customer than any other brand on earth. We call them. We meet them. We listen. We implement. We never let an email rot in a queue.
We help each other free as many customers as possible from the chains of Big Pharma, Big Skincare, Big Supplement and Big Food. Brand boundaries are a managerial fiction.
Cutting-edge technology. Out-of-the-box thinking. Systems that 10× our output. We are a small company carrying a movement-sized mission. We cannot win by working "harder."